17 results found for “{search_term_string}”
Campaign of the year 2018
[…]
https://uplandsoftware.com/adestra/adestra-resources/campaign-of-the-year-2018/Term of the Week: Email Conversion
Welcome to ‘Term of the Week’, explaining what you need to know in 100 words or so. Conversion is a widely used term in modern marketing, but what does it…
https://uplandsoftware.com/adestra/resources/blog/term-week-email-conversion/Museum Selection celebrates longer-term customer loyalty
…Ardington and Adestra’s most recent quarterly review, this campaign was implemented as an alternative to the increasingly familiar birthday email – instead, Museum Selection opted to reward longer-term loyalty by…
https://uplandsoftware.com/adestra/resources/cotm/museum-selection-celebrates-longer-term-customer-loyalty/Term of the Week: Hard Bounce
Bounces are the total number of recipients who didn’t receive the attempted send. We have talked about Soft Bounces before in Term of the Week but they aren’t the only…
https://uplandsoftware.com/adestra/resources/blog/term-of-the-week-hard-bounce/